Introduction
Aged Root is a growing agency that needed to strengthen its online presence and engage more effectively with its target audience across multiple platforms. They wanted to expand their reach and build a cohesive brand voice on TikTok, Instagram, Facebook, X (formerly Twitter), and LinkedIn.
The Challenge
Aged Root’s main challenge was creating consistent, high-quality content that resonated with different audience segments on each platform. They needed a social strategy that balanced professional branding with engaging, shareable posts—while keeping up with trends, managing community interactions, and maintaining a strong posting schedule to boost visibility and follower growth.
My Solution
I developed a multi-platform social media strategy tailored to Aged Root’s goals and industry. This included creating platform-specific content for TikTok reels, Instagram posts and stories, Facebook updates, X interactions, and LinkedIn articles. By designing a clear content calendar, optimizing posts for each channel, and monitoring engagement, I helped Aged Root grow its audience, strengthen brand recognition, and maintain an active, credible presence across all key social networks
