I’m Kanan Alibayov — Founder of Lorphic, technical SEO engineer, and independent researcher at the frontier of AI-driven search and web development.

My work sits at the intersection of search, artificial intelligence, and the web. I research, test, and publish on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI training for business growth, automated SEO and content workflows, web performance and Core Web Vitals, and the future of AI-driven search visibility.

Everything I publish is grounded in 15+ years of active field work — built, tested, and measured across real businesses before it ever gets written down. As Founder of Lorphic I work daily with clients across multiple industries — which means every insight I share has been applied before it gets published.

My current research focuses on how AI systems discover, process, and cite content —  This is where I document what I find.